FENIX

In the heart of the bustling city, amidst the rhythm of life, there existed a sanctuary where the art of dance came alive in vibrant hues and graceful movements. This was the birthplace of Parus Image, a vision brought to life by a passionate soul named Yaryna Drobatyuk.

With 17 years of experience in dancing, Yaryna embarked on a journey in 2017 to create a haven for dancers—a studio where their every essence could be adorned with beauty and confidence before they graced the stage. With skillful hands and a keen eye for detail, Parus Image became renowned for its exquisite hairstyling and makeup artistry, setting the stage for dancers to shine in their full glory.

Yet, Yaryna dreamt of something more—a desire to craft not just the finishing touches, but the entire canvas upon which dancers painted their stories. Thus, in 2018, Parus Image expanded its horizons, unveiling its first atelier dedicated to the creation of bespoke ballroom dresses. Here, dreams were woven into silk and lace, each stitch a testament to the passion and dedication infused into every creation.

But life, like the dance itself, is a series of twists and turns. In 2020, when the world was gripped by uncertainty, Yaryna faced an unexpected pivot. Teaming up with a trusted business partner, they ventured into the realm of practice wear, determined to provide dancers with apparel that embodied both style and functionality.

However, fate had its own plans, and in 2021, their paths diverged, leaving Yaryna at a crossroads. Yet, from the ashes of adversity emerged a new beginning. In 2023, rising like a phoenix from the flames, Fenix was born—a symbol of resilience, strength, and the unwavering spirit to rise above challenges.

Fenix embodies more than just a brand; it is a testament to the indomitable human spirit. It represents the courage to persevere, to stand tall in the face of adversity, and to soar higher, even when the winds of change threaten to extinguish the flame.

Today, Fenix stands as a beacon of hope, a testament to the power of resilience and the triumph of the human spirit. With each creation, Yaryna imbues a piece of their soul, weaving tales of determination and grace into every thread.

For dancers who dare to dream, Fenix is not merely a brand—it is a promise. A promise of beauty, of strength, and of the enduring power of the human spirit to rise, again and again, like a phoenix reborn.